
PR+MKTG Camp is a full day of HIGHLY INTERACTIVE discussions for a select number of senior PR and marketing professionals to maximize your impact with today's key influencers.
You will walk away with a clearer strategic vision and the necessary tools to effectively lead your organization's branding, PR and marketing efforts in today's changing media landscape. Topics include:
- Assessing the current communications landscape
- Building a vision for integrated strategic engagement
- Executing a strategy for integrated engagement
- Establishing business impact metrics and analytics